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Choosing the right Foundation for your skin

Find your perfect natural foundation.

natural foundation

Posted on May 13, 2017
Written by: 100% PURE®

Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigmented natural foundations also offer a variety of different finishes: dewy, satin, or matte. Normal to oily, combination, or normal to dry skin types can all find the perfect match in one of our 8 natural foundation lines.

Why is Natural Foundation Better than Conventional Foundation?

When formulating our various collections of natural foundations, we took into account that whatever is applied to skin will eventually be absorbed into our body. Since foundation is one of the cosmetics that most wear all day, we made sure to avoid use of harsh chemicals, synthetic preservatives, fragrances, talc, aluminum, and the many other unhealthy toxins found in common foundations. 100% PURE uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries, and other nutrient dense plant or mineral pigments, instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc.; all of which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more. In addition to a safe and toxin-free foundation, you’ll get the added benefits of receiving skin friendly nutrients to improve your complexion: all found in the healthy butters, oils, vegetables, and fruit pigments in our formulas. You should never have to sacrifice high performance for health, and that’s why 100% PURE offers you both: healthy foundations with organic ingredients to give you beautiful, flawless looking skin. Now that's what we call high performance foundation!
100% PURE® produces many different formulas for all of your natural foundation makeup needs: Tinted Moisturizers colored from Peach and Cocoa pigments, a do-it-all BB Cream formula with UVA/UVB sunblock, a full coverage liquid Healthy Foundation infused with anti-aging superfruits, and even a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day. One thing that all of our 100% PURE foundations have in common is that each formula is healthy, good for your skin, and full of beneficial nutrients. Instead of allowing dozens of synthetic, industrial grade dyes to infiltrate your skin, we choose to use a blend of fruits, vegetables, and cocoa to nourish and deposit natural, flawless pigmentation. By using our patented fruit pigment method, we ensure that all of our natural foundation formulas are both gentle and safe for skin, with the added bonus of instilling plenty of naturally occurring vitamins and nutrients into skin. Always free of artificial fragrances, chemical preservatives, synthetic dyes and thousands of toxins found in most other cosmetics, we proudly offer a wide range of vegan, natural foundations that not only impress with their ingredients, but their results, too. Below, we’ve laid out an easy-to-follow guide to each and every foundation line we offer, to make your switch to healthy fruit pigments a breeze.
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Bamboo Blur Tinted Moisturizer - VIEW RANGE

Skin Type: Normal to Oily
Coverage: Medium
Finish: Matte
Hydrating, lightweight coverage from aloe and natural fruit pigments make for a perfectly wearable, natural tinted moisturizer. Skin nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silicadiffuses pores, smoothes fine lines, and creates a divinely soft-focused look.
Bamboo Blur Tinted Moisturizers

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2nd Skin Foundation

Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Satin
This foundation is aptly named “2nd Skin” because of its lightweight, barely-there feeling on skin. The formula contains olive squalane, which is similar to the skin's own natural oils. This natural foundation’s formula helps to plump skin to diminish appearance of fine lines, and contains the skin-nourishing vitamins and antioxidants found in fruit and vegetable pigments.

Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Dewy
Great for flakey or dry skin, our creamy and nourishing BB Cream will not accentuate fine lines or wrinkles. It helps to cover lines, scars, and provide SPF 15 coverage to protect skin from sun’s UVA and UVB rays. Gives you a glowing, flawless, and illuminated complexion.

 

BB Creams

 

FRUIT PIGMENTED HEALTHY FOUNDATION

Skin Type: Normal to Oily
Coverage: Full Coverage
Finish: Matte
This natural foundation formula is enriched with antioxidant packed super fruits, vitamins and other skin nourishing nutrients, and has a liquid to matte powder finish to make your skin velvet soft. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.

Fruit Pigmented Foundation Powder

Skin Type: Normal to Oily
Coverage: Medium
Finish: Matte
Silky powder made with rice starch, fruit pigment, and melted avocado butter. Most powder foundations can be drying, but the avocado butter in this natural foundation prevents skin drying and settling into fine lines and wrinkles. Contains anti-aging vitamins and antioxidants, skin purifying eucalyptus, soothing calendula, chamomile, and rose, and oil absorbing rice powder. Use alone or over our tinted moisturizer.
Fruit Pigmented Foundation Powders

 

Fruit Pigmented Cream Foundation

Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Satin
Cream foundation glides on effortlessly, blends well, and gives medium to full coverage with a glow. Formula colored from fruit, vegetable, and seed pigments for antioxidant protection.
Fruit Pigmented Cream Foundations

 

How to Get Color Matched

Still not sure about formula? Need help finding your shade? Email our Brand Ambassadors info@pureskincare.co.za with a picture of your clean face in natural lighting and they can color match you!