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100% Pure


About 100% Pure

Origin, California, USA

The absolute most healthy, the most pure line of nourishing personal care made with the highest quality ingredients. Free of any harmful toxins that are common in other cosmetics - because our skin absorbs.

100% Pure’s mission is to create the healthiest cosmetics made with the highest quality ingredients that is healthy for our body and also for the environment. Biodegradable formulas are packaged with post consumer recycled plastic, glass, soda cans, paper and printed with biodegradable non toxic vegetable ink. 100% Pure loves animals - they are completely cruelty free and charitable towards animal welfare.

No Perfumes or Fragrances

100% Pure products does not contain any synthetic perfumes or fragrances, but instead use real fruits, pure essential oils, and pure absolutes. These ingredients are much safer for us and also provides us with medicinal and aroma therapeutic properties.

Chemical Preservatives

Rather than chemical preservatives, 100% Pure uses a proprietary, 100% natural preservative system with natural ingredients such as Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender, and a high concentration of vitamins and antioxidants to naturally preserve their products. Many other personal care products contain dangerous chemicals such as parabens, formaldehyde and formaldehyde-releasing preservatives which can be absorbed through the skin and have been linked to skin sensitivity and cancer.

100% Pure Fruit Pigmented Cosmetics are Health Food for the Skin

100% Pure fruit pigmented color cosmetics are packed with antioxidants and vitamins and as with all 100% Pure products, never made with any synthetic chemicals, artificial fragrances, chemical preservatives, or any other toxins. 100% Pure cosmetics are truly health food for the skin!

A true beauty breakthrough

While other color cosmetics are colored with either synthetic dyes or minerals, only 100% Pure color cosmetics are colored from pure fruit and vegetable pigments. Fruit pigments are what makes strawberries red, blueberry skin blue and concord grape skin purple – they’re the actual fruit colors. 100% Pure uses the pigments of cherries, plums, grapes, raspberries, blueberries, peaches, apricots, tomatoes, and more to color our cosmetics. The antioxidants found in fruits and vegetables are contained in the actual pigments, so when you use their fruit pigmented cosmetics, you’ll be applying all the healthy antioxidants and vitamins directly onto your skin! 

No Synthetic Dyes or Minerals

“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” says Dr. Nancy Lonsdorf, M.D. an Iowa-based physician (via Women’s Health Magazine). 100% Pure does not use any artificial dyes or minerals to color their cosmetics as some of these ingredients have been known to cause a range of reactions including skin irritation, disorders, tumors, and cancer.