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Whether you’re a cat eye kind of girl, pin-up lover or simple-is-best gal, 100% Pure has the eye makeup for you. Not only will this line help you create your perfect eye defining look, but it’ll also nourish your skin with its vitamin-rich ingredients.

Be sure to keep a look out in the 100 percent pure eye makeup collection for our fruit pigmented eye shadows, creamy long lasting eyeliners and non-irritating mascaras. These’ll easily carry you all day with no smudges.

100% Pure Fruit Dyed make-up is the most natural, healthy and organic line of eye makeup in the world!